01
BTM Junction → Jayanagar
South Bengaluru22 ft × 22 ft~500 sq ft
- Traffic from
- HSR Layout · Silk Board · Electronic City (Ragigudda Flyover)
- Heading towards
- Jayanagar · JP Nagar · Banashankari
12°54'58.0"N 77°36'56.1"E
Practice two
Built to be seen, and believed.
A project is judged long before a brochure is opened — at the boundary wall, at the entrance, on the drive past. This practice builds that identity and then buys the media that carries it, with the spend reported honestly enough to be argued with.
Project identity, site branding and outdoor media — built to be seen.
01
Real Estate Project Branding
The identity a project is judged by
Naming, identity and the physical expression of it on the ground — boundary walls, entrance pylons, site hoarding, wayfinding and the show-unit environment. Real estate branding lives outdoors at scale, in weather, at speed, and is designed for those conditions rather than for a screen.
Questions this answers
- Why does this project look indistinguishable from the three next to it?
- Does the site read as credible to somebody driving past at speed?
- Will the identity still be intact once ten different vendors have used it?
What you get
- Project naming, identity system and usage rules that survive a handover
- Site branding: boundary treatment, entrance pylon, hoarding and wayfinding
- Application across brochure, site office, signage and digital listings
- Artwork prepared to the specification each fabricator and media owner requires
02
Outdoor Advertising
Media that earns the spend
Site selection, negotiation, buying and campaign management across billboards, hoardings, highmasts and transit media. Outdoor is bought on traffic direction, dwell time and sightline as much as on rate — a cheap site facing the wrong way is not cheap.
Questions this answers
- Is this site actually seen by the people I am trying to reach?
- Did the campaign run where and when it was booked to run?
- What did this spend do, stated without inventing a number for it?
What you get
- Site selection assessed on traffic direction, sightline, dwell and competition
- Rate negotiation and buying, with the rate card and what you paid both shown
- Creative adapted per format, so a highmast is not a shrunk billboard
- Mounting verification with dated, geo-tagged proof of display
- Post-campaign reporting that states what is measured and what is estimated
Bookable inventory
Panels on the corridors that carry the city.
Digital out-of-home sites across South, Central and East Bengaluru, available to book through us. These are operated by our media partners rather than owned by Bhumi — we plan the campaign, negotiate the rate and verify the mounting. Rates and availability change month to month, so both are confirmed at the time of booking.
6 sitesSouth BengaluruCentral BengaluruEast BengaluruUp to ~600 sq ft
02
KR Market Junction → Town Hall
Central Bengaluru22 ft × 22 ft~500 sq ft
- Traffic from
- Mysore Road Flyover · Krishna Rajendra Road
- Heading towards
- City Town Hall · CBD area · Kalasipalyam bus station
12°57'49.8"N 77°34'39.0"E
03
Town Hall → Mysore Road
Central Bengaluru22 ft × 22 ft~500 sq ft
- Traffic from
- CBD area · City Town Hall · Corporation Circle
- Heading towards
- Mysore Road · Gopalan Sirsi Mall
12°57'49.7"N 77°34'39.2"E
04
SJP Road → Town Hall
Central Bengaluru30 ft × 20 ft~600 sq ft
- Traffic from
- KR Market bus stop · NR Road · Metro station
- Heading towards
- SJP Road · Avenue Road · Chickpet · CBD area
12°57'51.6"N 77°34'40.2"E
05
Bellandur Junction → Marathahalli
East Bengaluru13 ft × 10 ft~130 sq ft
- Traffic from
- Iblur · Sarjapur Road · HSR Layout
- Heading towards
- Ecospace and Ecoworld tech parks · Marathahalli Outer Ring Road
12°54'58.0"N 77°36'56.1"E
06
Ejipura Junction → Koramangala
South Bengaluru · 100 ft Intermediate Ring Road, Ejipura22 ft × 22 ft~500 sq ft
- Traffic from
- Indiranagar · Domlur · Old Airport Road
- Heading towards
- Koramangala · HSR Layout · St John's
12°57'20.0"N 77°37'40.0"EPanel secured — site photography to follow
Suited to jewellery, retail, BFSI, real estate, healthcare, FMCG and D2C brands. Dimensions and catchments are as stated by the site operator. Availability is confirmed at booking.
The craft
How an outdoor site is actually judged.
These are the rules of the category, not claims about our own campaigns. If a media plan you are shown ignores them, it is worth asking why.
01
Direction before rate
A site is bought on which way the traffic is moving. A hoarding facing outbound evening traffic reaches a different person from the same structure facing inbound morning traffic, at the same price.
02
Dwell time is the real currency
A signal-side site with ninety seconds of stationary traffic outperforms a higher-footfall site people pass at speed. Impressions counted without dwell are a vanity number.
03
Six words, read at speed
Outdoor is read in under three seconds from a moving vehicle. Copy that works on a brochure page almost never survives the transfer without being cut down hard.
04
Format changes the design
A highmast is seen from distance and below; a wall wrap is seen close and flat. Shrinking one artwork to fit every format is the most common and most expensive shortcut in the category.
05
Proof of display, dated
A booking is not a guarantee that the site ran. Mounting should be verified with dated, geo-tagged photographs — the same standard any media buyer should ask of anyone.
06
Say what is measured
Outdoor reach is modelled, not counted. Reporting should separate what was verified from what was estimated, and label the difference rather than blurring it.
Advertising a project has rules attached
Any advertisement for a registered real estate project must carry its RERA registration number so a buyer can verify the project before visiting it. We build that into the artwork rather than treating it as a disclaimer to be added later, and our own agent registration is published in the footer of this site.
Verify any K-RERA registrationInsights
All insights Notes on being seen.
Who this is for
If any of these is you.
- Developers launching a project into a competitive corridor
- Landowners marketing a parcel directly
- Brands buying outdoor media across the city and its approaches
- Projects whose site presence does not match the price being asked